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Lenzbuy, a private limited company duly incorporated under the provisions of the Companies Act, 1956 (hereinafter referred to as “We”, “Us”, “Lenzbuy”, "Company" or “Our” which expression shall mean and include its affiliates, successors and permitted assigns), Company knows that You (a visitor or a registered user) care how information about You is used and shared, and we acknowledge Your trust that we will do so carefully and sensibly. We will let You retain as much control as possible over Your personal information. However, You can not visit and use our site at any time without telling us who You are or revealing the required information about Yourself. We are committed to maintaining the confidentiality, integrity and security of any personal information that the users of our site provide. By visiting this Website, You are accepting the practices described in this Privacy Policy.

This privacy policy (“Policy”) constitutes a legal agreement between You (“You” or “Your” or “User”), as the User of the Platform, and Lenzbuy, as the owner of the Platform.

You further agree and consent to our collection, use, processing, disclosure and transfer of your personal information according to the provisions of this Privacy Policy. "Personal Information" refers to any information that identifies or can be used to identify, contact or locate the person, to whom such information pertains including, but not limited to, name, address, phone number, fax number, email address, financial profiles, identification number, credit card information etc.

We want to be clear and transparent as to why and how we use your data. Our privacy statement:

  1. Explains what personal information we collect from you.
  2. Provides you with details of how we use and lawfully process your personal data.
  3. Tells you how to contact us should you have any query or complaint or wish to exercise your data rights.

This privacy statement applies to any customer personal data that we process in any of our business activities. This includes data collected in-store or on any of our websites, online forms, social media, emails, complaints, customer satisfaction surveys, any written correspondence, and over the telephone.

Capitalized terms not otherwise defined in this Policy or the terms of use shall have the following meaning:

  1. Personal Information will mean any data that identifies with a characteristic person, which, either directly or indirectly, is in combination with other data accessible or prone to be accessible with a body corporate, is equipped for recognizing said person and is not otherwise publicly available.
  2. Sensitive Personal Data or Information will mean individual data, which comprises of data identifying with any to the following of a person:
    1. Passwords
    2. Physical, physiological and mental health condition
    3. Sexual orientation
    4. Medical records and history
    5. Biometric information (information derived from technologies that measure or analyse physical human characteristics such as voice patterns, fingerprints, facial patterns; or
    6. Financial information such as Bank account or credit card or debit card or other payment instrument details; etc.
  3. User Information shall mean, collectively, Your personal information and sensitive personal data or information or any other information collected from You.

During Your use of Our Platform, We may collect and process such information from You, including but not limited to the below mentioned:

  1. Information that You provide to Us by filling in forms on the Platform. This includes both Personal Information and Sensitive Personal Information including contact information, name, gender, email address, mailing address, phone number, eye prescription, preferences including favourites lists and transaction history. At the time of creating Your Profile on the Platform, You will be notified and permitted to modify the data that is accessible to the public and that shall be private.
  2. Information that You provide when You write directly to Us (including by e-mails or letters);
  3. Information that You provide to Us over the telephone. We may make and keep a record of the information You share with Us;
  4. Information that You Provide to Us to enable Us to provide Our services.
  5. Information that You provide to Us by completing surveys, feedbacks etc.
  6. Information relating to logs is automatically reported by Your browser each time.
  7. You access a web page. When You use the Platform, Our servers consequently record certain information that Your internet browser sends at any point You visit any site. These server logs may include information such as Your web request, Internet Protocol (IP) address, location (through Global Positioning System (GPS)) browser type; and
  8. At any point when You utilize the Platform, We may employ clear web beacons which are used to track Your online usage patterns. Additionally, We may also use clear web beacons in HTML-based e-mails sent to You to follow which e-mails are opened/ viewed and which links were opened by You. Such gathered information is utilized to sanction more accurate reporting and make the Platform more optimised for Our Users.

Information You Give Us: We receive any information You input on our Website or give us in any other way, which is stored on the Company’s secure servers. To clarify, personal information implies and indicates the name, email, website user account log in ID and password, mobile and landline phone numbers, gender, DOB, address, gift message and eye prescription, but excludes any Credit Card, Debit Card or Net-Banking Details, all of which are stored on the Company’s secure servers and/or in cookies on your computer. You can decide not to provide certain information, but then You might not be able to take advantage of many of our features. We use the information that You provide for such purposes as responding to your requests, customizing future commercial transactions, and communicating with You and utilising/disclosing, without prejudice to any of Your other rights, the same for any other, whether commercial or non-commercial purpose which the Company in its sole discretion considers necessary for its business purposes or otherwise. You can review, add or update certain information by writing to us at When You update information, we usually save a copy of the prior version for our records.

Automatic Information: We receive and store certain types of information whenever You interact with us. Our server tracks Your activities for various diagnostic and analytical purposes. However, other than the IP address of Your machine from where You are accessing the Service, there is no other personal information maintained by the Company in the logs.

Retention of Information: We will retain your personal information for as long as it is necessary to satisfy the purposes outlined in this Privacy Policy, except if an extended period of retention is required or permitted by law.

E-mail Communications: To assist in making our e-mails more useful and interesting, we may request to receive an intimation when You open an e-mail from Your end if Your computer supports such capacities.

Sharing of Information Received by the Company: For the purposes of providing you with our services, we may impart your information with third parties such as affiliates of the company, service providers etc. We may share Your Personal Information with third parties authorized by You and in such an event, the third parties' use of Your information will be bound by this Policy or by their respective privacy policies which ensure the same level of data protection, if not better, that is being adhered to by Us. We may disclose Your information to any member of Our related or group companies including Our subsidiaries, Our ultimate holding company and its subsidiaries, as the case may be. When we disclose your personal data to such third parties, we make the appropriate arrangements required under applicable laws to confine further disclosure. When we transfer your personal information to such third parties, we enter into appropriate contractual arrangements to ensure that they maintain similar levels of data protection as we would. You may be informed when another business that is involved with us in processing Your transactions, and we share, utilise or, divulge customer information related to processing of those transactions with that business as needed to complete your order. Your personal data may be transferred, stored and handled outside of India. By using our services, you consent to such storage and processing.

Photos, Scans, and Images: When you submit (or grant us authorization to take) a photo, facial scan, or other image of you, we don’t share those photos, scans, or images, or any facial data captured in the facial scans, with any third parties, but we may use them as described below:

  • to gather other optical information, i.e., the measure of your pupillary distance and face width, and more.
  • to measure and map your facial features
  • to address considerable problems or concerns you may have with your glasses
  • to help analyse how our frames fit our customers and provide accurate frame recommendations
  • to provide, personalize, and improve our products and our Service We store the pupillary distance and face width measurements of the users submitted through their camera.

Business Transfers: As we progress in our business, we may be acquired completely or merge with any other company. In such transactions, customer information generally is one of the transferred business assets. In such a case, we will ensure the protection of Your information according to these policies and guidelines. Thus, You hereby specifically grant consent and permission to the disclosure, and transferring, of information to such third parties.

Protection of the Company and Others: We will release accounts and other personal information when we believe release is appropriate to comply with law; to enforce or apply our Terms and Conditions and other agreements; or protect the rights, property, or safety of Company, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and other comparative matters. You hereby explicitly consent and grant permission to the disclosure and transferring of information to such third parties, as required.

Use of Information

We may use the User Information or other information provided by You in the following ways:

  1. To monitor, improve and administer Our Platform; conduct research, analysis and preparing reports and statistics with respect to market trends, patterns etc.
  2. To analyze how the Platform is used, diagnose service or technical problems, maintain security.
  3. To remember information that helps You efficiently access the Platform; monitor aggregate metrics such as total number of viewers, visitors, traffic, and demographic patterns.
  4. To confirm Your identity in order to ensure that You are eligible to Use the Platform.
  5. To ensure that content from Our Platform is presented in the most effective manner based upon Your interests.
  6. To contact You to ensure User satisfaction with respect to Your use of the Platform.
  7. To provide You with information that You request from Us, where You have consented to be contacted for such purposes; or
  8. To notify You about changes on Our Platform.


We utilise safeguards that are commercially renowned to preserve the integrity and safety of Your information against theft, loss, unauthorized disclosure, access, reproduction, use or alteration.

The information that We collect from You may be transferred to, and stored at, a destination within or outside India. By submitting Your information on Our Platform, You agree to this transfer, storage and/ or processing. We will take such steps as We consider sensibly necessary to ensure that Your information is treated securely and in accordance with this Policy.

In using the Platform, You acknowledge that the intrinsic security implications of data transmission over the internet cannot always be guaranteed as entirely secure. Therefore, Your use of the Platform will be at Your own risk.

We assume no liability for any revelation of information due to errors in transmission, unapproved third party access or other acts of third parties, or acts or omissions beyond Our reasonable control and You agree that You will not hold Us responsible for any breach of security.

You agree to immediately report to Us all incidents involving suspected or actual unauthorized access, disclosure, alteration, loss, damage, or destruction of information.


As a registered User with an account and a password, You are responsible for keeping Your confidential account details.

We will keep confidential and protect any and all information provided by You except where disclosure is required or permitted by law.

We may provide information, including Personal Information, to third-party service providers to assist Us with conveying Our services efficiently and effectively. Likewise, service providers are significant means by which We maintain Our Platform. We will take sensible steps to ensure that these third-party service providers are committed to protect User Information on Our behalf through confidentiality agreements and otherwise.

The restrictions set out herein shall not apply if and to the extent the disclosure is: (a) required by the applicable law of any jurisdiction; (b) required by any applicable securities exchange, supervisory or regulatory or governmental body to which the relevant party is subject or submits, wherever situated, whether or not the requirement for disclosure has the force of law; (c) made, by Lenzbuy, to its shareholders, managers, advisors and affiliates; or (e) made to employees and representatives on a need to know basis, provided that such persons are required to treat such information as confidential through written agreement in terms which are no less strict than this Policy.

You recognise and agree that any User Information You provide directly or indirectly to another User of the Platform, regardless of whether or not through the Platform, may not be subject to the same security or confidentiality offered by Lenzbuy and that Lenzbuy will not have any obligation in regard to such information under this Policy regardless of whether it was provided through the Platform.


You consent to indemnify and hold Lenzbuy harmless from: (i) any actions, suits, damages, penalties, interest, claims, demands, losses and other charges and expenses (including legal fees and other dispute resolution costs) made by any third party due to or emerging out of any infringement of the terms of this Policy; (ii)any acts or deeds, including for any non-compliance or violation, of any applicable law, rules, regulations on Your part; or (iii) for fraud committed by You.


We have made every effort to ensure that this Policy follows the applicable laws. The invalidity or unenforceability of any part of this Policy shall not prejudice or affect the legitimacy or enforceability of the rest of this Policy.

No Waiver

The rights and remedies accessible under this Policy may be exercised as frequent as necessary and are cumulative and not exclusive of rights or remedies provided by law. It may be waived only in writing. Delay in exercising or non-exercise of any such right or remedy does not establish a waiver of that right or remedy, or any other right or remedy.

Governing Law and Dispute Resolution

As per the Information Technology Act 2000, the name and the details of the Grievance Officer at Lenzbuy is provided below. You may (a) request access to Your Sensitive Personal Data or Information; (b) report any grievances corresponding to Your Sensitive Personal Data or Information; and (c) any security breach in relation to Your Sensitive Personal Data or Information, to the Grievance Officer by contacting

Name: Lenzbuy™


This Policy shall be governed by and construed as per the laws of the Republic of India and subject to the provisions of arbitration set out herein, the courts at Chennai, India shall have exclusive jurisdiction in relation to any Disputes (characterized underneath) arising out of or in connection with this Policy subject to the provisions of this Paragraph 13.

Any action, dispute or difference arising under or relating to this Policy (“Dispute”) shall at the first instance be settled through good faith negotiations between the parties hereto, where negotiations shall begin promptly, within 15 (fifteen) days after a party has delivered to the other party a written request for such consultation. If the parties are unable to settle the Dispute within 15 (fifteen) days of the commencement of negotiations, such Dispute shall be referred to and finally resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time and rules prescribed thereunder. When any Dispute is under arbitration, except for the matters under dispute, Lenzbuy and You shall continue to exercise the remaining respective rights and fulfill the remaining respective obligations as provided in the Policy or terms of use.

The arbitration shall be conducted by a sole arbitrator jointly appointed by Lenzbuy and You. If parties fail to appoint an arbitrator within 30 (thirty) days after service of the notice of arbitration, such arbitrator shall be appointed in accordance with provisions of the Arbitration and Conciliation Act, 1996. The venue of arbitration shall be Chennai, India. (Check location)

The language of the arbitration proceedings and of all written decisions and correspondence relating to the arbitration shall be in English.

If you transact with us, we extract some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the website, we may collect such information into a file specific to you.

We collect personally identifiable information (email address, name, phone number, credit card / debit card / other payment instrument details, etc.) from you when you set up a free account with us. While you can browse some sections of our website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your inclinations.

If You permit us access to your contacts, it allows us to provide a lot of social features to you such as sharing your selected product with your friends, inviting your friends to try our app, send across referral links to your friends, etc. This information will be stored on our servers and synced from your phone.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software (subject to change) during the part where you enter your credit card or net banking details, which encrypts information You input. We constantly update our privacy and security policies to adapt them as necessary to deal with new challenges.

We do not and will not sell or rent Your personal information to anyone, for any reason, at any time, unless it is in (i) in response to a valid legal request by a law enforcement officer or government agency or (ii) where You have given Your consent, or (iii) utilize the same for some statistical or other representation without disclosing personal data. The information collected from You will be stored on the Company’s secured server and systems. The Company maintains secure and reasonable security practices and procedures which are proprietary and unique to the Company (“Security Practice”). Such Security Practice involves measures such as but not limited to password protection, limitation of access to specified personnel on a need to know basis, and security measures including encryption if required and other physical security measures to guard against unauthorized access to the server and systems and information residing on such server and systems.

The Company’s Security Practice protects against unauthorized access to, or unauthorized alteration, disclosure or destruction of the information. The Company’s Security Practice contains managerial, technical, operational and physical security control measures which are proportionate with the information assets being protected and with the nature of business. You acknowledge and agree that the Security Practice and procedures as mentioned above are reasonable and are designed to protect the information provided by You. We make every effort to allow You to retain the anonymity of Your personal identity and You are free to choose a Login ID email address and password that keeps Your personal identity anonymous.

Access to Your Registration Information and Your personal financial data is strictly restricted to those of our Company employees and contractors, strictly on a need to know basis, in order to operate, develop or improve the Service. These employees or contractors may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. With the exception of a Login ID in the form of an email address, which may be provided on an anonymous basis, and Your Third Party Account Information, which is required for providing the services, the Company does not require any information from You that might constitute personally identifiable information. It is important for You to protect against unauthorized access to Your password and to Your computer. Be sure to sign off when finished using a shared computer. As described in this Agreement and with Your consent, the Company will from time to time connect electronically to Your online bank, credit card and other online financial accounts to process Your Order. Company will also use other third parties like courier companies to deliver products that you order on our website, to your delivery address.

Access to User Information

If You are a registered User, You may update or correct Your account information and email preferences at any time by logging in to Your account. Alternatively, if You believe that any of Your information held by Us is inaccurate, You may write to Us at It is Your responsibility to ensure that any information You provide to Us remains accurate and updated.

The Information collected by Us shall not be retained for longer than is required for the purpose for which the information may lawfully be used or is otherwise required under any other law for the time being in force.

VTO (Virtual Try-On) Policy

Accessing or using Our Virtual Try-On (VTO) facility shows Your acceptance to share Your Personal Data or Sensitive Personal Information with Us and You also authorise Us to collect the following information:

Usage: We collect information about how You utilise Our Products, such as the types of content, features, time, frequency and duration of Your activities. We also gather information about how You use features like Our camera and screen sharing features;

Device Information: We assemble information from and about the computers, phones, connected TVs and other web-connected devices You use that can be incorporated with our Platform, and We combine this information across different devices You use. For example, We use information collected about Your use of Our Platform on Your phone to better personalize the content or features You see when You use Our Products on another device, such as Your laptop or tablet, or to measure whether You took an action in response to an advertisement we showed You on Your phone or a different device. We gather the accompanying information from the devices used:

Device attributes such as the operating systems, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins;

Information about operations and practices performed on the device, i.e.,, whether a window is foreground or background, or mouse movements (which can help distinguish humans from bots);

Information such as unique identifiers, device IDs, and other identifiers, such as from games, apps or accounts You use, and family device IDs;

Data from device settings such as access to Your GPS location, camera or photos; and

Network and connection information such as language, time zone, mobile phone number, IP address and connection speed.

In addition to the uses provided in Paragraph 8 of this Policy, we also use the Information collected through Our VTO facility for the following purposes:

Personalization: To personalize features of Our Products and Platform and to make suggestions on and off Our Platform.

Face Recognition: We use face recognition technology to generate, a realistic representation that makes it possible to find the right size model representing the anthropometric features of the User; and

Product research and development: To develop and test Our Products and services, by conducting research, surveys and troubleshooting new products and features.


Please do read the detailed terms and conditions of the Company’s Website situated at If You choose to visit this Website, Your visit and any dispute over privacy is subject to this Agreement, including limitations on damages, arbitration of disputes, and application of the law of the Republic of India. If You have any concerns about privacy at this Website, please send us a thorough description to and we will try to resolve it. Our business changes constantly. This Notice and the Terms and Conditions of Website Use is subject to alterations, and use of information that we collect now is subject to the Privacy Policy in effect at the time of use. We may e-mail periodic reminders of our notices and conditions, unless You have instructed us not to, but You should check our Website frequently to see recent changes.


The Company would be glad to provide assistance to You in case You have any queries or have any issues pertaining to this Security and Privacy policy. Kindly contact


A cookie is a small text file that we place on your mobile device or on Your computer's hard drive and generally contain an anonymous unique identifier to enable various features of and are accessible only by the website that placed them there and not any other sites (“Cookies”). You can change Your cookie settings to accept or not accept cookies in Your browser settings. Some of Our web pages and services may also utilize Cookies and other tracking technologies to collect information about Your general internet usage. If You do accept a "cookie", You thereby agree to our use of any personal information collected by us using that cookie. Whenever we use a third party to host and serve content, we may arrange for a common identifier to be shared between the third party and us in order to enable accurate measurement of traffic and usage. This includes but is not limited to the use of AMP Client IDs in Google Analytics for Accelerated Mobile Pages served by Google on our behalf.

You may refuse to accept Cookies by activating the setting on Your browser which allows You to refuse the setting of Cookies. However, if You select this setting You may be unable to access certain parts of Our Platform. Unless You have adjusted Your browser setting so that it will refuse Cookies, Our system may issue Cookies when You log on to the Platform. The use of Cookies by Our partners, affiliates, advertisers or service providers is not covered by the Policy.

7.3 Cookies enable Us to:

  1. Estimate Our Users size and usage pattern;
  2. Store information about Your preferences, and allow Us to customize Our Platform according to Your interests; Speed up Your searches;
  3. Recognize You when You return to Our Platform;
  4. Recall Personal Information previously provided by You; and
  5. Improve Our Platform and deliver a better and personalized service.


By using the website and/or registering yourself at You permit us to contact you via email or phone call or sms and offer you our services, imparting product knowledge, offer promotional offers running on website and offers offered by the associated third parties, for which reasons, personally identifiable information may be collected. And Irrespective of the fact if also you have registered yourself under DND or DNC or NCPR service, you can still allow us to give you a call from Lenzbuy for the above mentioned purposes till 365 days of your registration with us. This Privacy Policy covers Lenzbuy’s treatment of personally identifiable information that Lenzbuy collects when you are on the Lenzbuy site, and when you use Lenzbuy’s services. This policy also covers Lenzbuy’s treatment of any personally identifiable information that Lenzbuy’s business partners share with Lenzbuy. This policy does not apply to the practices of companies that Lenzbuy does not own or control or to people that Lenzbuy does not employ or manage. Lenzbuy collects personally identifiable information when you register for a Lenzbuy account, when you use certain Lenzbuy products or services, when you visit Lenzbuy pages, and when you enter promotions. Lenzbuy may also receive personally identifiable information from our business partners. When you register with Lenzbuy, we ask for your first name, last name, contact number, email, date of birth and gender. Once you register with Lenzbuy and sign in to our services, you are not anonymous to us. Also during registration, you may be requested to register your mobile phone and email ID, pager, or other device to receive text messages, notifications, and other services to your wireless device. By registration you authorize us to send sms/email alerts to you for your login details and any other service requirements or some advertising messages/emails from us.

Important Note:

Our privacy policy is subject to be updated at any time, without notice at the discretion of the management. Do make sure you are aware of any changes by reviewing this policy periodically.

Any updates will take effect as soon as they are posted on our website.

By visiting this website, you agree to be bound by the terms and conditions of our Privacy Policy. If you do not agree please do not use or access our website.